YouTube is teaming up with the Creative Artists Agency (CAA) to empower talent with greater control over how artificial intelligence depicts their likeness. This collaboration will give influential figures, including actors and athletes, access to cutting-edge AI detection technology. The system will identify and manage AI-generated content featuring their likeness, and offer tools to streamline removal requests. CAA talent will play a key role in refining YouTube’s tools, providing valuable feedback as the platform navigates this evolving digital landscape.
Set to begin testing in early 2024, the initiative marks a significant step in responsibly integrating AI into creative ecosystems. YouTube CEO Neal Mohan emphasized the platform’s commitment to protecting artists while exploring AI’s creative possibilities. CAA’s leadership applauded the collaboration as a talent-focused approach to ethics and rights in AI, with the goal of fostering an AI ecosystem that respects creators while unlocking new opportunities for expression.
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