YouTube has announced new AI detection tools aimed at protecting creators, including artists, actors, musicians, and athletes, from having their likeness or voice copied and used in videos without their consent. A key development involves expanding YouTube’s existing Content ID system, which will now include technology to identify AI-generated singing voices and other synthetic content. In addition to voice detection, YouTube is working on technologies to identify when a person’s face is simulated using AI. The platform is also exploring ways to regulate the use of its content for training AI models, responding to creator complaints about companies using their work without permission.
YouTube is also taking steps to address the growing concern around AI-generated music. The platform is collaborating with Universal Music Group to create a system that compensates artists when their work is used to create AI music. Starting next year, YouTube will pilot a new synthetic-singing identification feature as part of its Content ID system. YouTube is also developing tools to help high-profile figures manage AI-generated content that misuses their likeness on the platform. YouTube emphasizes its commitment to ensuring AI enhances human creativity rather than replacing it, pledging to build safeguards and maintain collaboration with its partners as AI continues to evolve.
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