Veritone, Inc. and Grabyo have partnered to enhance digital content production for the sports industry by integrating Veritone’s AI-driven Digital Media Hub with Grabyo’s advanced live clipping and editing tools. This collaboration aims to streamline the workflow for sports content management and monetization, significantly reducing the time required to publish sports assets while providing secure, efficient access for global sports rights holders. The partnership addresses the complex challenges sports organizations face due to the fragmentation of content sources, such as live feeds, video-on-demand, and archival footage, by offering solutions that improve efficiency, boost audience engagement, and open new revenue streams in a competitive media landscape.
The integration leverages cloud technology and AI to create an end-to-end workflow that supports remote content capture, editing, distribution, and management, facilitating collaboration regardless of team location. This approach not only maximizes the value of sports content but also meets the evolving demands of audiences by enhancing the creative process and scaling output without sacrificing editorial control. Veritone’s Digital Media Hub, a cloud-native, AI-powered platform, allows various content owners, including sports organizations and TV networks, to efficiently manage, share, and monetize their media assets, thereby driving innovation and revenue generation in the digital media domain.
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