AI is reshaping the media and entertainment industry, enabling personalized user experiences, advanced content creation, and improved operational efficiencies. Industry leaders like StarzPlay, beIN Media Group, and Intigral are leveraging AI for audience personalization, churn prediction, and content recommendations, driving a significant shift in audience engagement and retention. AI-powered hyper-personalization tools, such as predictive carousels and tailored content suggestions, are boosting viewer engagement, with StarzPlay reporting a 400% increase in content consumption. Additionally, AI is enhancing metadata management, real-time ad targeting, and anti-piracy measures, helping companies optimize monetization strategies and safeguard intellectual property.
Governance and security remain key challenges as AI adoption grows. Panelists emphasized the need for robust frameworks to ensure responsible use of AI, mitigate data breaches, and address risks like data poisoning and prompt hacking. Advances in cryptography, DRM solutions, and regional compliance with laws like GDPR and PDPL are being explored to secure cloud-based operations. As OTT platforms and broadcasters aim to improve acquisition and retention, the focus is on creating aggregated offerings tailored to user preferences, optimizing data lakes for operations, and integrating virtual and augmented reality into content production. AI’s potential to transform the industry is undeniable, but balancing innovation with governance will be critical to its success.
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