Synamedia is showcasing its pioneering technologies at the 2024 NAB Show, featuring solutions aimed at increasing revenues for content owners and video service providers while reducing delivery and distribution costs. Marc Baillavoine, CTO of Video Network at Synamedia, emphasizes that the Innovation Hub includes both revenue-generating and cost-saving technologies designed to give video providers a competitive edge. Notable innovations include a multi-CDN steering system that allows seamless switching between CDNs to enhance viewer experiences without interruptions and the integration of the Common Media Client Data (CMCD) standard to improve real-time quality of experience (QoE) reporting for video service providers.
Synamedia’s booth will also highlight advancements in content protection and delivery efficiency, such as their collaboration with castLabs showcasing DRM solutions optimized for low-latency applications like betting. Furthermore, leveraging AI and machine learning, Synamedia is introducing a new generation of video codecs that enhance video quality while significantly reducing CDN costs, boasting up to 30% efficiency improvements. Additionally, the Synamedia Content Hub represents an innovative B2B marketplace designed to simplify and automate the distribution of live streams to affiliates, streamlining transactions and opening up new revenue opportunities by allowing content owners to efficiently manage and sell streams across various event tiers. These innovations underscore Synamedia’s commitment to transforming video delivery and monetization, setting new standards in the industry.
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