At the heart of the National Hot Rod Association’s (NHRA) rapid media handling is Sony’s Ci Media Cloud platform, which streamlines the management and distribution of extensive race footage and media assets. As the NHRA team captures large volumes of content during weekly races, Sony Ci facilitates efficient, secure sharing and editing of media across various nationwide teams, accelerating the delivery process to various platforms and partners. The platform not only serves as a centralized hub for storing, editing, and sharing content but also significantly speeds up the production and distribution timelines, ensuring that NHRA’s content is as dynamic and fast-paced as the races themselves.
Implementing Sony Ci has transformed the NHRA’s operational capabilities, allowing them to handle multiple simultaneous productions efficiently during each event. With around four terabytes of content generated at each racing event, Ci’s robust cloud-based workflow enables the NHRA team to swiftly organize and edit significant volumes of footage, facilitating rapid content turnaround for television programming and social media. This system not only enhances collaboration among dispersed team members but also optimizes content accessibility, making it possible to push updates and highlights to fans almost instantaneously. The NHRA’s use of Ci, starting in 2017, has proven indispensable, providing scalable, cost-effective solutions that support their complex, high-volume media operations without the logistical constraints of physical storage systems.
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