The entertainment industry’s defining theme of 2024 was consolidation, and the momentum is set to continue in 2025. Streaming service bundles and acquisitions have dominated headlines, but upcoming trends are expected to create new opportunities. Big tech platforms, including Amazon and Apple, are poised to expand their influence in the European entertainment market, particularly in sports content, challenging traditional players. Meanwhile, radio stations are emerging as surprising drivers of in-car video adoption, leveraging their existing audiences to deliver local, real-time, and snackable video content in connected vehicles.
AI’s role in privacy and advertising is also set to reshape the industry. While AI enhances ad targeting and personalization, it amplifies privacy concerns, pushing regulators to take a closer look. This tension could lead to a legal reckoning in 2025, forcing advertisers to explore privacy-friendly alternatives such as contextual advertising. These shifts, while not as seismic as the rise of generative AI, are expected to refine the entertainment experience, keeping consumer needs and innovative delivery at the forefront.
Click here to read the entire Xperi blog post