Prime Focus Technologies (PFT) has launched CLEAR® Converse, an innovative AI-powered conversational agent, at IBC 2024 in Amsterdam. This groundbreaking tool is designed to enhance Media Asset Management (MAM) and media supply chain operations, delivering three times greater efficiency and a seamless user experience. Powered by PFT’s CLEAR® AI platform and Agentic Action Framework, CLEAR® Converse acts as a personal content assistant that enables users to discover assets and activate dynamic workflows using natural language. This AI agent performs both autonomous and semi-autonomous tasks, offering a highly adaptable solution for content enterprises.
Ramki Sankaranarayanan, Founder and Global CEO of PFT, described CLEAR® Converse as more than just a technological innovation—it’s a tool for transformative growth. Integrated with deep multi-modal metadata capabilities and PFT’s patented Machine Wisdom technology, the platform delivers precise, enterprise-specific AI interventions, allowing for greater accuracy in managing content workflows. The conversational AI is customizable, enabling companies to tailor it to their specific needs and optimize their operations. IBC 2024 attendees can experience this new technology firsthand at PFT’s stand in Hall 5.
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