With the global digital video market set to surge from $193 billion in 2023 to over $503 billion by 2032, content protection has become more essential than ever. Experts warn that the exponential growth of this market invites increasing threats, including piracy, content theft, and unauthorized distribution, which erode potential revenue and compromise intellectual property. Companies like Zixi, Verimatrix, and Signiant are stepping up with advanced security solutions to safeguard digital content from these multifaceted attacks. Measures include implementing stronger encryption, digital watermarking, and AI-driven threat detection, all aimed at minimizing vulnerabilities and tracking unauthorized distribution.
AI’s dual role in content security is also a major focus. While AI helps automate and streamline protective measures, it also empowers threat actors to create more sophisticated attacks, making robust countermeasures critical. For instance, watermarking allows content creators to trace leaked material back to the source, and enhanced encryption algorithms prevent unauthorized access. Additionally, companies like Akamai are leveraging real-time visibility and behavior analysis to address issues like stream sharing during live events, quickly shutting down unauthorized rebroadcasts. This industry-wide commitment aims to make piracy unprofitable, ensuring that content owners retain the full value of their digital assets.
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