The Mediapro Group has announced a long-term collaboration with Google Cloud to establish an innovation lab focused on generative AI for the Media and Entertainment industry. Unveiled at Integrated Systems Europe (ISE), the initiative’s first project is the development of a Creative Suite, an AI-powered platform designed to generate images and videos in a private and secure creative environment. Mediapro and Google Cloud will also explore Gemini AI models to develop personalized AI assistants tailored to the needs of content creators. Presented by Juan Ruiz de Gauna of Mediapro and Isaac Hernández of Google Cloud, this partnership aims to enhance creative workflows and drive AI-driven content innovation in the industry.
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