The media and entertainment industry is undergoing a transformative shift with the adoption of generative AI, which is revolutionizing workflows and enhancing audience experiences. In a recent webinar, experts from Forrester and leading companies discussed how AI is driving efficiency, innovation, and monetization opportunities. According to Forrester’s research, 76% of decision-makers view generative AI as a critical differentiator, with priorities like accelerating content production, improving customer experiences, and driving innovation. However, challenges such as poor AI performance and limited datasets continue to hinder progress.
Panelists emphasized starting small and integrating AI into existing workflows to demonstrate immediate value. They highlighted tools that streamline operations, such as video analysis for personalized experiences, and stressed the importance of compliance and responsible AI practices. By leveraging trusted partnerships and focusing on foundational data management, organizations can unlock AI’s potential to create hyper-personalized content and smarter ad placements, paving the way for a more efficient and innovative future in media and entertainment.
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