IBC continues to be a global hub for innovation in media, entertainment, and technology, fostering collaboration and showcasing advancements that shape the industry. As IBC2025 approaches, industry leaders highlight the event’s critical role in driving progress, from AI-powered automation to 5G applications and sustainability efforts. With the call for Technical Paper submissions and the Accelerator Kickstart Day, IBC continues to support groundbreaking research and real-world technology integration. Experts emphasize that as competition for audience engagement grows, so does the demand for innovation, making IBC a key platform for shaping the future of content creation and distribution.
One of the most significant trends anticipated at IBC2025 is the evolution of AI from broad, high-level discussions to more practical, workflow-enhancing implementations across production, post-production, and distribution. Additionally, IP-based production and cloud platforms are enabling more efficient remote and virtualized workflows, while private 5G networks and mobile edge computing open new possibilities for AR and VR experiences. Live sports remain a major driver of innovation, pushing advancements in connectivity, interactivity, and sustainability. From cutting-edge Olympic broadcasts to AI-driven content personalization, IBC continues to act as a catalyst for industry-wide transformation, making it a must-attend event for media technology professionals.
Click here to read the whole article on TVBEurope