At IBC2024, the media and entertainment industry will see a major focus on real-world AI applications across various events and exhibitions, with the introduction of the new AI Tech Zone, powered by EBU. The AI Tech Zone will showcase cutting-edge AI innovations, from automated video editing to advanced data analytics and content provenance tracking. With key sponsors like AWS and NVIDIA, this zone will highlight how AI is transforming media creation, operations, and distribution. Attendees can expect hands-on demos, networking opportunities, and sessions covering AI’s impact on content authenticity, intelligent media storage, and creativity in production.
The IBC Conference will also feature AI as a primary theme, with industry leaders presenting strategies for integrating AI into creative workflows and enhancing business operations. Case studies will demonstrate how major broadcasters like ITV and the Olympic Channel are using AI to improve live sports fan experiences and streamline operations. Furthermore, the IBC Accelerator Media Innovation Programme will introduce the AI Media Production Lab, focusing on AI concepts that enhance storytelling, audience engagement, and predictive analytics. This marks a pivotal moment for AI in media as companies move beyond hype to showcase practical, value-driven applications.
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