At IBC 2024, the media and entertainment industry’s shift toward cloud-based infrastructure will take center stage, with discussions focusing on cloud adoption, supply chain optimization, and the integration of new technologies. Industry leaders are highlighting the increased interest in cloud solutions from European media organizations, who are embracing the cloud to achieve greater agility and efficiency in an ever-changing media landscape. Key concerns, such as visibility in workflow and cost management, will also be a focal point, as companies navigate the challenges of transitioning to cloud-based workflows.
In addition to cloud adoption, optimizing the media supply chain and collaborative workflows is critical for broadcasters and content creators. The rise of hybrid solutions that combine cloud and on-premises setups is being driven by the need for flexibility, scalability, and cost-efficiency. Security and resilience are also top priorities, as organizations adopt connected and cloud-based technologies. IBC 2024 will showcase innovative solutions designed to enhance production efficiency, ensure robust security, and meet the evolving demands of content creation and distribution.
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