Watermarking technology is becoming a crucial tool in the fight against content piracy, yet it remains underutilized in the media and entertainment industry. By embedding imperceptible markers into video streams, watermarking allows content owners to trace pirated material back to its original source, whether it’s a specific subscriber or distribution channel. This rapid identification process helps swiftly revoke unauthorized access, particularly critical for high-value live content like sports events. Companies like FMTS lead in this space, offering scalable solutions that integrate seamlessly into OTT and traditional distribution workflows, providing real-time protection with minimal infrastructure investment.
FMTS’s advanced watermarking technology has delivered significant results for global clients, including a 20% reduction in piracy for a major pay TV operator. By employing both subscriber and distribution watermarking, content owners can identify vulnerabilities, shut down illegal streams, and gain insights into piracy trends. Coupled with AI-driven monitoring systems that operate around the clock, FMTS’s comprehensive approach not only protects live and on-demand content but also secures revenue streams across diverse platforms and regions.
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