As digital natives, Generation Z navigates an expansive digital world where accessing any content is just a click away. However, this convenience brings responsibilities, particularly in supporting content creators who invest time, creativity, and resources into films, music, and shows. Engaging with licensed streaming platforms like “Single Kiasi” and “Champions League” ensures that artists, producers, and technicians receive fair compensation. Ethical consumption not only sustains the creative ecosystem but also fosters an environment of fairness and respect for intellectual property, crucial for a thriving entertainment industry.
Digital piracy, on the other hand, undermines creators and jeopardizes future content. With an alarming 230 billion views of pirated media annually and estimated losses of up to $71 billion, piracy is a growing global threat. In Africa, piracy’s impact is particularly severe, costing Kenya’s creative economy KSh 92 billion annually. Organizations like Partners Against Piracy (PAP) highlight the need for robust strategies to combat this crisis. By choosing legal content avenues, we uphold creators’ rights, ensuring the entertainment industry continues to innovate and deliver diverse, quality content for audiences worldwide.
Click here to read the entire post on Capital Business