As Grass Valley celebrates its 65th anniversary, the company continues to push the boundaries of media technology innovation, particularly highlighted at the NAB Show 2024. Klaus Weber, the Director of Product Marketing, emphasized Grass Valley’s milestones such as pioneering CMOS sensors with a global shutter, crucial for achieving high-definition and ultra-high-definition camera quality including HDR and super slow-motion capabilities. Meanwhile, VP for switchers, Greg Huttie, detailed advances in video production switcher development, notably in IP capabilities, full raster UHD 4K, and HDR processing. These enhancements allow for more flexible, cost-effective, and creative productions, affirming Grass Valley’s ongoing commitment to technological leadership in the media sector.
Grass Valley’s NAB Show announcements include significant updates to their LDX 100 Series cameras and K-Frame XP video production switchers. The LDX 100 Series now features advanced HDR/SDR operations, an improved design for enhanced usability, innovative high-speed shooting capabilities, and a new wireless camera model optimized for diverse production environments. The K-Frame XP switchers have been upgraded with advanced IP I/O boards, color mapping, and a new generation of ClipStore for high-capacity playback and recording. These developments are designed to meet the rigorous demands of live production settings, particularly in the fast-paced world of sports and entertainment, showcasing Grass Valley’s adaptive strategies in the evolving landscape of IP infrastructure, SaaS, and cloud-based media environments.
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