Disguise, a London-based technology company, has revolutionized the visual experience for live entertainment, powering iconic events like Taylor Swift’s Eras Tour, Adele’s record-breaking residency in Munich, and U2’s global performances. The company’s cutting-edge software and hardware enable artists to create pixel-perfect digital twins of physical stages, seamlessly syncing music with stunning visuals. Adele’s Munich residency showcased this technology with a massive 800-foot-wide LED wall powered by Disguise’s GX3 servers, ensuring flawless synchronization and immersive visuals for 80,000 attendees. Disguise’s innovations continue to elevate live shows, Broadway performances, and immersive brand activations for major names like Nike and Snapchat.
Disguise’s impact extends beyond live entertainment, transforming filmmaking through its extended reality (XR) and virtual production (VP) technologies. These tools enable directors to shoot scenes on virtual sets with realistic backgrounds, reducing postproduction costs by up to 50% while enhancing creative decision-making. Used in films like Murder on the Orient Express and Solo, Disguise’s in-camera visual effects (ICVFX) technology allows filmmakers to visualize scenes in real-time. The company’s commitment to innovation, fueled by partnerships with artists, customers, and educational institutions, ensures it remains at the forefront of blending virtual and physical realities for creative industries worldwide.
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