Dolby Laboratories has unveiled a new range of cloud video products at IBC, aimed at revolutionizing real-time interactive streaming. Following its recent acquisition of THEO Technologies, Dolby is enhancing live experiences with ultra-low latency, personalized content, and new features like THEOads, which integrates advertising seamlessly into live streams. THEOads uses server-guided ad insertion (SGAI) to improve the targeting and efficiency of ads, increasing viewer engagement without compromising the quality of live content. These advancements are designed to optimize monetization while maintaining an immersive viewing experience across platforms.
The combination of Dolby’s Millicast streaming solution, Dolby Hybrik transcoding, and THEO’s playback and live streaming tools, including THEOplayer and THEOlive, are already being embraced by top names in sports and media like NASCAR, NFL, and ITV. Companies like Las Vegas Sands and ITV have expressed excitement about leveraging these new cloud solutions to enhance their streaming capabilities. Dolby’s innovations aim to minimize delays in live broadcasts, providing seamless, interactive experiences for global audiences while offering improved opportunities for monetization through personalized ad placements.
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