Comcast Technology Solutions (CTS) has launched its next-gen Cloud TV platform, aimed at streamlining content management and monetization for broadcasters and video service providers worldwide. This new platform offers a flexible, centralized solution that brings together live linear TV, FAST channels, SVOD, AVOD, and TVOD into a unified viewing experience. Backed by Comcast’s reliability and scalability, CTS’ Cloud TV allows companies to manage and monetize their content seamlessly across both broadcast and OTT channels. Key features include centralized video processing, metadata management, content protection, AI-driven personalization, and server-side advertising, all managed through a 24/7 service for a seamless user experience across connected devices.
Designed to help premium video providers navigate the growing complexity of today’s media landscape, CTS’ Cloud TV supports a variety of needs, from subscription bundling to personalized content recommendations. The platform integrates with cutting-edge technologies from partners like Jump, Mux, and Broadpeak for advanced analytics and targeted advertising. With a focus on flexibility and sustainability, CTS’ Cloud TV enables broadcasters to adapt and scale quickly, offering blended live and direct-to-consumer experiences while meeting global market demands.
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