The rapid evolution of artificial intelligence (AI) is reshaping the media and entertainment landscape, marking a critical inflection point for the industry, according to Anil Jain, global managing director at Google Cloud. Speaking at the CDSA Summit in Los Angeles, Jain highlighted how AI adoption has surged, with 72% of companies now using AI for at least one business function, up from 55% just a year ago. This shift, paired with increasing consumer demands for fast, on-demand, and seamless experiences, is forcing media organizations to adapt quickly. However, Jain cautioned that while technology evolves exponentially, organizational change often lags behind, creating challenges for companies to meet the growing expectations of digital-first consumers.
The summit also emphasized the importance of storytelling in this dynamic environment, with Jain reminding attendees that “at the heart of it is still human creativity.” Industry leaders underscored the need to address shifts away from linear formats, as 85% of audiences now consume news digitally, with social media becoming a primary source. The event, hailed as the premier platform for discussions on security and AI in Hollywood, showcased the collaborative efforts of CDSA and its partners to navigate the transformative challenges and opportunities AI brings to content creation and protection.
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