At the recent CDSA Summit at IBC, EIDR managing director Hollie Choi highlighted the growing need for the media industry to adopt standardized identifiers for AI-driven content in the supply chain. As AI increasingly becomes integral to production and localization, distinguishing real content from AI-generated media is more challenging. With two-thirds of survey participants unable to tell the difference, deepfakes, inadequate metadata controls, and limited transparency are raising serious concerns about authenticity and talent rights in media. Choi’s talk, “EIDR (and AI) in Content Provenance and Authenticity,” addressed these challenges and explored EIDR’s role in maintaining content integrity.
One spotlight at IBC was the “Digital Replicas and Talent ID” Accelerator project, a collaboration led by HAND and supported by EIDR, which aims to establish a framework for authenticating digital replicas of talent. This initiative underscores the importance of traceable identifiers in the media supply chain, mapping the workflows and ethical considerations of digital replication. The project also demonstrates the complexities of global legal standards, from China’s AI development strategies to Canada’s Data Act and Japan’s human-centric AI principles. The CDSA will continue these conversations at its upcoming Los Angeles Summit on Dec. 9, focusing on the intersection of AI and content protection.|
Click here to read the entire story on CDSAonline.org