AWS has introduced Elemental MediaLive Anywhere, a new feature designed to simplify hybrid live video workflows by allowing customers to manage on-premises encoding with cloud-based control. This solution enables video processing on local hardware while handling configuration, control, and monitoring through the cloud. MediaLive Anywhere helps reduce operational complexities, improves workflow efficiency, and provides pay-as-you-go pricing for live video encoding, making it ideal for broadcasters and content distributors with hybrid setups. Industry leaders like Netflix and TV 2 Danmark have already embraced the solution, citing its ability to streamline operations and enhance user experience.
AWS Elemental MediaLive Anywhere is designed to support customers who are navigating a shift from on-premises to cloud-based live video streaming. With the ability to integrate seamlessly into existing hardware environments, such as the AWS Elemental Live appliances, this tool is particularly useful for organizations looking to optimize their cloud migration strategy without fully abandoning on-premises investments. The solution also emphasizes sustainability and cost-effectiveness, particularly for linear streaming and event-based broadcasting, making it a versatile option for broadcasters like PBS and other video distribution companies.
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