Amagi, a global leader in cloud-based broadcast and connected TV technology, has acquired Argoid AI, a company specializing in AI-powered recommendation engines and programming automation for OTT platforms. This strategic move strengthens Amagi’s offerings in content planning, distribution, and monetization. Argoid AI’s advanced algorithms will integrate with Amagi’s existing platforms, including Amagi NOW and Amagi CLOUDPORT, to enhance personalized content scheduling, metadata enrichment, and viewer engagement. This aligns with Amagi’s mission to lead the transition to personalized streaming as part of its FAST 2.0 innovation initiative.
The acquisition brings Argoid AI’s talented engineering team and founders into Amagi, further bolstering its AI/ML capabilities. Baskar Subramanian, Amagi’s Co-founder and CEO, emphasized the transformative role of AI/ML in addressing challenges like content discoverability, viewer retention, and intelligent programming. With a client roster that includes media giants like NBCUniversal, DAZN, and Lionsgate Studio, Amagi is poised to revolutionize content programming and distribution in the streaming era, delivering enhanced value and efficiency to its customers.
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