Brightcove CEO Marc DeBevoise foresees artificial intelligence enhancing, rather than replacing, human creativity in the media and streaming industries. He believes that AI will handle repetitive tasks—such as creating thumbnails, optimizing for SEO, and translating content—freeing up resources and allowing creators to focus on more strategic and innovative decisions. DeBevoise shared in an interview with Quartz that AI will help optimize content production based on audience preferences, but the core of creativity will remain in human hands for the long term.
DeBevoise highlighted Brightcove’s approach to AI, focusing on tools that aid content creation, management, optimization, and cost-efficiency. He predicts that AI’s role in the industry will expand in the next 12 to 24 months, helping companies boost revenue and engagement. Moving beyond current uses like chatbots, he anticipates an explosion of content creation from less IP-restricted businesses, pushing the need for robust management tools. This shift, he believes, will benefit audiences by enhancing the range and accessibility of content across platforms.
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