At the SVG Sports Content Management Forum, industry leaders discussed the growing impact of artificial intelligence (AI) on sports content management and storage workflows. The panel explored how traditional and generative AI (GenAI) technologies can enhance media management applications, pushing automation and efficiency. Specific topics included the potential of AI platforms like OpenAI’s Sora for upscaling HD to 4K and the implications of text-to-video generation in the sports media sector. The panel also highlighted the critical issue of protecting content from being misused in deep fakes, emphasizing the need for strategies to safeguard assets.
The discussion featured insights from Byron Chapman (PGA TOUR), Travis Couture (Twelve Labs), Louis Matignon (Perfect Memory), and Dustin Myers (Fox Sports). Moderated by Tab Butler, former SVG Sports Content Management Forum Committee Chairman, the session offered practical applications and solutions for implementing AI within the sports industry, focusing on both opportunities and challenges in automating workflows while maintaining content security.
Click Here to read more and watch the entire panel on the SVG website