A new MIT Technology Review Insights report, “Designing the Future of Entertainment,” highlights how AI, connectivity, and digital media standards are reshaping the media and entertainment industry. Produced in partnership with Nokia, the report gathers insights from executives, analysts, and industry leaders to explore how emerging technologies drive content innovation and monetization strategies. AI is revolutionizing media production, enhancing audience analytics, virtual production, dubbing, and animation workflows, while also posing new challenges. The report emphasizes that improved infrastructure, connectivity, and edge computing will be critical to enabling next-generation content experiences, from interactive entertainment to the metaverse.
As media brands navigate digital transformation, the report stresses the need to adapt business models, build strategic partnerships, and explore alternative revenue streams. The future of entertainment will rely on a delicate balance between innovation and responsibility, with AI serving as a tool to enhance creativity rather than replace it. With digital standards underpinning every advancement, companies must align themselves with evolving technologies to stay ahead in an increasingly competitive landscape. As Laurel Ruma, global director at MIT Technology Review, states, this era will require media companies to embrace AI as a creative partner while maintaining ethical and strategic foresight.
Click here to read more on PRNewswire