Adobe has launched the public beta of its Firefly Video Model, marking the first commercially safe AI video generation tool designed for professional production. Now available in the Firefly application with Generate Video (beta) and Adobe Premiere Pro with Generative Extend (beta), this innovation enables users to create IP-friendly video content using text prompts, camera controls, and AI-powered motion design. The Firefly Video Model builds on the success of the Firefly family, which has generated over 18 billion assets globally, offering creatives and brands an efficient way to ideate and produce high-quality video content.
Supporting 1080p resolution initially—with 4K capabilities on the way—the Firefly Video Model is already being tested by major enterprises and entertainment brands such as Mattel, PepsiCo/Gatorade, IBM, and Deloitte Digital. Adobe is also introducing new Firefly Standard and Firefly Pro plans, expanding access to Firefly’s suite of AI-powered image, video, and vector generation tools. Designed to integrate seamlessly with Adobe Creative Cloud applications like Photoshop, Premiere Pro, and Adobe Express, Firefly allows creatives to refine AI-generated content with industry-leading editing tools. Adobe’s president of digital media, David Wadhwani, describes Firefly as a game-changer, offering professionals unparalleled creative control while ensuring safe, IP-friendly production workflows.
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