The media and entertainment industry is facing mounting pressure to produce more content, faster, while also navigating an increasingly complex digital landscape. This means embracing AI and advanced technologies like Digital Asset Management (DAM) systems is no longer optional, but essential for maintaining a competitive edge. DAM systems are becoming critical for managing and distributing content efficiently and securely, particularly in sectors like healthcare with strict compliance requirements like HIPAA. In 2025, expect to see a surge in healthcare organizations adopting DAM solutions to address these challenges and streamline their workflows.
Beyond efficiency, security and transparency are taking center stage. Cybersecurity will become everyone’s responsibility, with organizations prioritizing data protection and demanding more from their vendors in terms of secure solutions and ethical AI practices. The rise of AI assistants will further revolutionize creative workflows, while growing concerns around deepfakes and misinformation will push industries toward self-regulation and content authenticity standards. Companies that proactively adapt to these demands, prioritizing both innovation and integrity, will be the ones that thrive in this evolving digital landscape.
Click here to read the entire article on Forbes