Universal Music Group (UMG) and Amazon Music have expanded their global partnership, focusing on innovation, exclusive content, and safeguarding human artistry. The collaboration aims to tackle challenges like unlawful AI-generated content and fraud while enhancing artist-to-fan engagement through exclusive releases and product innovations. This new era of “Streaming 2.0” seeks to elevate authentic connections between artists and audiences, reflecting UMG and Amazon Music’s shared commitment to protecting and advancing artistry in the digital age.
The partnership includes exploring enhanced product opportunities and leveraging AI responsibly to maximize the commercial impact for artists. Recent projects include pioneering initiatives like Brenda Lee’s “Rockin’ Around The Christmas Tree” in Spanish using AI technology and collaborations with AI companies like YouTube/Google and Klay Vision. These efforts underline UMG’s strategy to merge innovation with ethical practices, ensuring creators are empowered and their works remain protected.
Click here to read the entire article on The Hollywood Reporter