Adobe has announced an expanded partnership with Amazon Web Services (AWS) at AWS re:Invent, bringing Adobe Experience Platform (AEP) to AWS. This integration enables brands to leverage AEP’s capabilities for real-time customer insights and personalized experiences across online and offline channels. Applications such as Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Customer Journey Analytics will also be available on AWS, empowering businesses to centralize data, streamline workflows, and activate actionable insights seamlessly in a secure cloud environment. Leading brands like The Coca-Cola Company, Marriott International, and Major League Baseball already rely on AEP to transform customer experience management, and its availability on AWS will enhance flexibility, scale, and impact.
This collaboration underscores a shared commitment to helping brands deliver personalized, on-brand experiences at scale. Features like Adobe Real-Time CDP provide instant customer updates for better audience engagement, while Adobe Journey Optimizer supports orchestrated journeys across diverse touchpoints. Adobe Customer Journey Analytics offers advanced campaign analysis, including insights into AI-generated content performance. Scheduled for availability on AWS Marketplace in 2025, this partnership builds on Adobe and AWS’s long-standing efforts to enhance marketing strategies and customer engagement through cutting-edge cloud technology.
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