Pixotope Technologies AS has unveiled Pixotope Reveal, an AI-powered background segmentation tool designed to revolutionize live augmented reality (AR) and virtual production for broadcasters. By leveraging machine learning, Pixotope Reveal eliminates the need for green screens, manual rotoscoping, or match moving, enabling seamless integration of 2D and 3D graphics into live productions. The innovative software extracts on-screen talent from any background, allowing dynamic interaction between real-world presenters and virtual graphics. With its ability to support multiple talent extractions simultaneously at up to UHD resolution and 60 frames per second, Reveal offers unparalleled flexibility for live news and sports broadcasts, enhancing storytelling and audience engagement.
This breakthrough technology transforms live graphics by enabling broadcasters to incorporate interactive AR visuals directly into their productions. For news, this means anchors can engage naturally with polling data, weather maps, or financial charts, while sports broadcasts can feature immersive player stats and game analytics integrated into the action. Additionally, Pixotope Reveal opens new opportunities for sports broadcasters and rights holders, allowing seamless integration of region-specific virtual advertisements into live feeds, maximizing sponsorship value without disrupting the viewing experience. As a pioneering tool in the industry, Reveal is poised to set a new standard for live production workflows and audience immersion.
Click here to read more on SHOOT