Lionsgate has partnered with AI research firm Runway to develop a generative AI model specifically trained on its extensive content library, aiming to integrate AI into the production of future film and TV projects. Lionsgate CEO Jon Feltheimer highlighted the potential of AI to blend art and science in entertainment, envisioning it as a transformative tool for talent and cost management within the industry. This partnership marks the first collaboration between Runway and a major Hollywood studio, underlining Lionsgate’s commitment to disciplined and innovative project development.
While AI presents opportunities for cost reduction and enhanced filmmaking capabilities, as noted by Lionsgate vice chairman Michael Burns, it also raises concerns across Hollywood. Unions, actors, and musicians are wary of job impacts and the misuse of likenesses, while studios navigate legal uncertainties surrounding AI tools. California has recently enacted legislation regulating AI performance replicas, signaling the industry’s cautious approach to leveraging this technology amid ongoing debates about its ethical and legal implications.
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