At its annual MAX conference, Adobe introduced over 100 new features to its Creative Cloud platform, focusing heavily on artificial intelligence (AI) innovations to streamline content creation. Key among these updates is the expansion of the Firefly family of generative AI models. Adobe unveiled the Firefly Video Model in beta, which allows users to generate video content from text and image prompts. Other highlights include enhanced AI-powered features in Photoshop and Illustrator, such as Distraction Removal and Objects on Path, which offer users more creative control and efficiency.
In addition to these creative tools, Adobe emphasized collaboration and enterprise solutions. The new version of Frame.io, now supporting audio, photo, and design projects, expands its Camera to Cloud ecosystem, with Canon, Nikon, and Leica as partners. For enterprise users, Adobe introduced GenStudio for Performance Marketing, designed to optimize marketing content production. Adobe also announced initiatives aimed at helping 30 million students and educators develop skills in AI, content creation, and digital marketing, emphasizing the importance of scaling content for marketing, HR, and sales teams.
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