AWS Media & Entertainment is making a significant impact in New York this week, participating in both Advertising Week and the NAB Show New York. AWS is showcasing how its cloud and AI technologies empower media companies to enhance content monetization, boost customer engagement, and streamline broadcast workflows. Key sessions include discussions on storytelling in the digital age, AI integration in marketing, and cloud-based innovations that are reshaping live production and streaming experiences. With high-profile speakers and interactive exhibits like the NFL’s Playbook Pass Rush, AWS is highlighting the potential of cloud and AI for industry transformation.
At the NAB Show, AWS will also spotlight its collaboration with major sports leagues like the NHL, showcasing how the league uses cloud technology for archival digitization, fan engagement, and broadcast innovation. Thought-leadership sessions will cover topics like customer engagement in streaming TV, the NHL’s use of the cloud for alternate broadcasts, and A+E Networks’ journey to remote cloud-based editing. These sessions provide industry professionals with actionable insights into leveraging cloud solutions to revolutionize content management and fan experiences, ensuring AWS’s position as a leader in media technology innovation.
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