Avid Technology has announced the acquisition of Wolftech Broadcast Solutions, a Norway-based provider specializing in cloud-based multiplatform news-production solutions. This move is set to enhance Avid’s reach in the news, sports, and live-production markets by integrating Wolftech’s story-centric workflow management expertise with Avid’s digital-first media solutions. The partnership aims to streamline how news organizations deliver stories across multiple platforms, boosting efficiency and improving remote collaboration capabilities.
Wolftech’s platform, which already integrates with Avid MediaCentral and serves major broadcasters like CBS, the BBC, and CBC, will now benefit from Avid’s global customer support and service network. The integration focuses on breaking down silos, enhancing team communication, and future-proofing technology by leveraging AI frameworks and open APIs for customizable and modular workflows. Avid CEO Wellford Dillard emphasized that the acquisition reinforces Avid’s commitment to providing top-tier solutions for the fast-evolving digital news landscape, while Wolftech CEO Arne Berven highlighted the opportunity to revolutionize news production and meet the growing demands of modern audiences.
Click here to read the entire release on TVTech