Variety’s annual Entertainment and Technology Summit in Los Angeles gathered leaders from major media and tech companies like Google, Warner Bros., Disney, and Pinterest to explore how technology continues to shape the entertainment landscape. AMC Theatres CEO Adam Aron opened with optimism about the future of theaters, revealing a $100 million investment in coke freestyle machines across their locations. The summit also featured discussions on AI’s growing influence in the industry, with leaders like Fortnite’s Donald Mustard and experts from Nvidia and Universal emphasizing AI’s role in enhancing creativity rather than replacing it.
Channing Dungey, CEO of Warner Bros. Television Group, highlighted AI’s ability to streamline storytelling and production, while emphasizing the importance of adapting to evolving audience behaviors. Other sessions delved into the business of streaming, marketing campaigns, and innovative ways of engaging audiences, with insights from industry leaders at Disney+, Peacock, and Pinterest. Attendees also heard about the balance between tradition and technology as streaming platforms, studios, and marketers navigate new tools and strategies to reach viewers more effectively.
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