Meet virtual production, the workflow that’s transforming content creation (AutoDesk)

Virtual production, a method that utilizes game engines, LED screens, and sound stages instead of traditional sets, has revolutionized the media and entertainment industry by offering cost-saving, efficient, and collaborative production techniques. Initially brought to prominence during the COVID-19 pandemic, this technology allows actors to perform on sound stages with digital environments projected in real-time, which eliminates the need for extensive location shoots. Films and series like The Mandalorian have proven the value of virtual production, enabling filmmakers to create complex settings without physically traveling.

Beyond entertainment, virtual production is now being adopted across various industries such as architecture, health care, and sales for virtual tours, training, and realistic simulations. Thanks to advancements in LED projection technology and game engines like Unreal Engine, virtual production allows directors and VFX artists to make real-time adjustments on set, bringing a level of flexibility and creative control previously unheard of. As costs decrease, the use of virtual production will only expand, making it an essential tool for not just Hollywood but numerous sectors globally.

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