At IBC2024, the focus will be on future media industry trends through eight innovative projects chosen for the IBC Accelerator Media Innovation Programme. These projects tackle key industry challenges, including artificial intelligence, sustainability, disinformation, and live production advancements. One of the standout features is a “Special Incubator Project” aimed at enhancing live production technologies. On display in the Accelerator Zone, these projects will be showcased on the Innovation Stage, highlighting their potential to reshape media workflows.
Among the projects is the “Evolution of the Control Room” by TinkerList, which explores how control rooms may evolve with technologies like XR, AI, and voice commands. This project envisions a future where a single person can control a broadcast studio using just their voice and VR glasses. Additionally, the AI Media Production Lab features projects like “Generative AI in Action,” which is producing an entire TV episode using 70% AI-generated assets. The initiative underscores the importance of blending AI tools with human creativity to achieve high-quality professional results.
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