The IBC 2024 event in Amsterdam will once again bring together the media and entertainment industry, with a focus on OTT and streaming technologies showcased in the Content Everywhere zone. This year’s event is set to highlight AI’s increasing role in transforming media workflows, with cloud-based solutions and automation driving advancements in content creation, distribution, and monetization. Leaders from companies such as Operative, Accedo, and Brightcove shared their expectations, predicting AI, cloud innovations, and streamlined operations will be central themes.
AI and automation are expected to dominate discussions at IBC, particularly as tools to accelerate production pipelines and personalize viewer experiences. Companies like Cinedeck and Reuters Imagen will debut AI-powered solutions aimed at simplifying tasks such as metadata generation and video editing. Additionally, the shift to cloud workflows and IP-based content distribution will continue to be a key focus, with solutions designed to enhance flexibility, reduce costs, and ensure scalability for media companies operating in the evolving digital landscape.
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