Planetcast Media Services is set to showcase its new NexC cloud-based platform at IBC 2024 in Amsterdam, offering an integrated solution for media companies to manage content from post-production to monetization. NexC aims to simplify the growing complexity of the media distribution landscape, allowing media organizations to move content seamlessly across multiple platforms, formats, and devices. The platform includes services such as content preparation, cloud playout, OTT distribution, and media asset management, all accessible through a unified user interface.
NexC offers a unique Platform as a Service (PaaS) proposition that integrates both upstream services like post-production and downstream services like digital delivery and FAST channels. Planetcast’s CEO, Sanjay Duda, emphasized that NexC allows companies to scale their operations at a lower cost, making it highly attractive to CTOs and CFOs managing tight budgets. In addition to NexC, Planetcast will highlight other services such as disaster recovery and post-production capabilities, further bolstered by the company’s recent acquisition of Switch Media to enhance its OTT capabilities and drive audience expansion.
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