2G Digital Post, a key player in media services and content quality control, has announced a strategic partnership with XL8, a leader in AI-powered machine translation and localization tools for the Media & Entertainment (M&E) industry. This collaboration ahead of the 2024 NAB Show aims to tackle the industry’s economic challenges by combining 2G Digital’s expertise in captioning, localization, and content optimization with XL8’s advanced AI technology. The partnership promises a hybrid AI/Human Quality Control solution that enhances content monetization opportunities and scalability. This solution not only increases accuracy and speeds up turnaround times but also enables content owners and distributors to effectively meet the growing demand for localized content across global markets.
The union of 2G Digital Post and XL8 is set to transform content localization by lowering costs and improving efficiency, crucial for tapping into the fast-growing Free Advertising Supported Television (FAST) market. The collaboration leverages XL8’s AI technology to deliver high colloquial accuracy across numerous language pairs, which allows 2G Digital to apply a precise human touch to finalize the quality of localized content. Allan McLennan, President of Corporate Growth and Advancement at 2G Digital, emphasizes the partnership’s ability to meet client expectations for more cost-effective localization solutions. This approach aims to expand market reach and consumer choices by reducing traditional barriers such as high costs and slow production times, thus enabling more content to be profitably monetized in the streaming TV landscape.
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