The Walt Disney Company is establishing a new division called the Office of Technology Enablement, focused on coordinating the use of artificial intelligence (AI) and augmented reality (AR) across its theme parks, television, and film segments. Led by Disney’s Chief Technology Officer Jamie Voris, this new team will accelerate the integration of advanced technologies, ensuring projects align with Disney’s broader strategy and innovation goals. Voris previously led the development of Disney’s app for the Apple Vision Pro, showcasing Disney’s commitment to immersive consumer experiences.
In an internal email, Disney Entertainment Co-Chairman Alan Bergman highlighted the transformative impact of AI and extended reality (XR) on consumer engagement and content creation, underscoring Disney’s dedication to exploring both opportunities and risks. The creation of this group marks a proactive step in preparing for the future of entertainment by harnessing these cutting-edge technologies to enhance Disney’s creative and business endeavors.
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